How Waiakea Water Has Transformed the Bottled Water Industry

The bottled water industry has been much of the same for many years, and despite the focus on conservation, no one has developed a better water bottle in all those years. Things are about to change in this industry if Waiakea Water has something to say about it. The company announced that they are going to release the very first plastic water bottle that will be fully degradable, in a sense changing the way this industry will have to look at how they move forward.

Looking back to 2012 when Waiakea Water got in the bottled water game, they were already doing things others in this competitive market were not. The company CEO, Ryan Emmons, says his company was committed early on to donating 3 percent of revenues to help local charitable organizations. Having access to an endless supply of purified Hawaiian water, Emmons feels that they have a moral obligation to give back to those people that are in need.

Once Waiakea Water began growing, they starting to ramp up their efforts to help those in need. Now when a bottle of their volcanic purified water is sold, the company donates a full weeks worth of fresh water to a community in need. The reason for the continued effort to help others is because over 3 million people die every year from waterborne illnesses. Babies are dying everyday because they do not have access to the most basic of all human needs. Waiakea Water is doing everything to try and reduce these numbers in a big way.

The effort to help others is a huge task, so Waiakea Water partnered with PumpAid to reach more of those in need. The team at Waiakea Water donates their time, and meets with PumpAid associates who travel to countries with communities that have no fresh water, installing new water pumps and helping these communities to thrive. The team at Waiakea Water not only help install the pumps, they show how to maintain and repair the systems, as well as instruct community leaders on how to preserve this natural resource for years to come.

Kate Hudson: Fabletics is About the Community

The bar is rising for business in every industry. It is not in the products that the bar is rising. It is in the way it treats its customers. People are paying more attention to the social aspects of the business. One of the causes of this is the internet which is making information available for people to look at. This is taking away from the belief that the internet and mobile technology is causing people to be disconnected from each other. For one thing, internet and technology is actually bringing forth more interest in social issues.


There has been a lot of thought put into the brand beyond the products that it is selling, even though the products do stand out in many different ways. Kate Hudson has thought about what she wants her brand to stand for as well as what she wants to sell. While her brand does sell a lot of clothes that are made for multiple body types, this is not the only thing that she wants to focus on. For such a broad focus, she has put a lot of thought into the designs of the clothes. This is actually quite a good approach.


While she wants to bring attention to some of the greater causes behind the fashion. She has also wanted to make it appealing to work for these causes. At the same time, she knows how to market her products and bring forth savings that rival Amazon for the quality of the products. One of the most important parts of marketing is how social media is used. One thing that needs to be understood about social media is that it is a lot different from television and other forms of media in that it can’t be used for just advertising.


The best way to use social media is for community engagement. Kate Hudson makes sure that she is engaging with the community so that they will feel like they are important. Customers that are given very minimal attention are more likely to leave a brand. Many people are looking for a connection, and they want to find it in any way they can.

Desiree Perez Helps Jay-Z Elevate Roc Nation

Desiree Perez is one of the best people to put in charge of a company like Roc Nation. She has shown her worth and even more by creating the type of company that Jay Z is proud of. He is still the owner, but Desiree Perez is definitely bringing up the rear when it comes to Roc Nation. She is the one that is helping him to go get those deals that are taking this company to a whole new level.

Desiree Perez has found her calling when it comes to negotiations. He is the person that people look for when they want to get a good deal on a contract. Rihanna knows this with the contract negotiation with Samsung. Beyonce has also had some great contracts that Perez would negotiate for her touring the concerts with Live Nation and his Facebook.

Desiree Perez just has a knack for this. She has been good at it for a while, and people cannot deny that she is definitely helping Jay-Z take his company to another level. Roc Nation is what she has had a big hand in, but she is also did some work for Tidal as well. She is like the secret weapon that Jay-Z has for taking his companies to success and resume him.

Few people would have realized that she was so strong in the circle of influence for Jay-Z, but Desiree Perez has definitely been instrumental in the recent success that Jay-Z has had. She knows a lot of the ropes when it comes to business deals, and this is why Jay-Z depends on her so much. Jay-Z is known for rapping. He knows the business, but he is not always known what it takes to become successful. This is where he has taken many cues from Desiree Perez on running a business and Desiree Perez’s lacrosse camp.

More Visit: