If you’re still part of today’s dating culture, there’s a good chance that you have heard of Tinder, the location-based social search mobile app, but have you heard of Bumble? If you’re unfamiliar with Bumble, it is Tinder’s closest competitor and brainchild of Whitney Wolfe Herd. In some aspects, Bumble is very similar to Tinder; however, there is one thing that sets the relatively new dating app apart from Tinder. What is it? Well, unlike most dating apps, Bumble is predicated on empowering women; the app requires that women initiate contact with men, as opposed to waiting for men to make the first move.
Founded in 2014, Bumble has enjoyed exponential growth, going from 35 employees to well over 70. In addition, the company believes in diversification; they have launched various subsidiaries under the Bumble umbrella including Bumble Bizz, which is similar to Linkedin. Bumble Bizz will enable male and female members to interact with one another for networking purposes. And just like Linkedin, the new app will allow users to share ideas, which could potentially lead to new employment or entrepreneurial opportunities. What else doe Bumble have to offer? Well in addition to Bumble Bizz, the company has already launched Bumble BFF, which is aimed at helping female members form platonic friendships, as well as “Chappy,” which caters to the LGBT community. These expansions have helped Bumble become more inclusive and appeal to more people.
Who is Whitney Wolfe Herd? Well, in addition to being the Founder of Bumble, she is the former Co-founder of Tinder. After what many have considered an acrimonious split from Tinder, she embarked on a journey to revolutionize the dating landscape; this endeavor meant taking some of what she learned while at Tinder and improving on it. Wolfe, seemingly, always had an entrepreneurial spirit; while studying International Relations at Southern Methodist University she created multiple businesses, with the most successful one being a non-profit predicated on helping those who were impacted by the BP Oil spill.
Today, Bumble is running a close second to Tinder, in terms of top-grossing Apple downloads and has generated 800 matches across its various platforms. Bumble reportedly has a valuation in the neighborhood of $1 billion dollars and the CEO and Founder, Whitney Wolfe Herd, was named top 30 under 30 honorees by Forbes. Wolfe is proof positive that women can, in fact, smash through the proverbial glass ceiling, and the only limitations that we have, are the ones that we place on ourselves.