Kate Hudson: Fabletics is About the Community

The bar is rising for business in every industry. It is not in the products that the bar is rising. It is in the way it treats its customers. People are paying more attention to the social aspects of the business. One of the causes of this is the internet which is making information available for people to look at. This is taking away from the belief that the internet and mobile technology is causing people to be disconnected from each other. For one thing, internet and technology is actually bringing forth more interest in social issues.


There has been a lot of thought put into the brand beyond the products that it is selling, even though the products do stand out in many different ways. Kate Hudson has thought about what she wants her brand to stand for as well as what she wants to sell. While her brand does sell a lot of clothes that are made for multiple body types, this is not the only thing that she wants to focus on. For such a broad focus, she has put a lot of thought into the designs of the clothes. This is actually quite a good approach.


While she wants to bring attention to some of the greater causes behind the fashion. She has also wanted to make it appealing to work for these causes. At the same time, she knows how to market her products and bring forth savings that rival Amazon for the quality of the products. One of the most important parts of marketing is how social media is used. One thing that needs to be understood about social media is that it is a lot different from television and other forms of media in that it can’t be used for just advertising.


The best way to use social media is for community engagement. Kate Hudson makes sure that she is engaging with the community so that they will feel like they are important. Customers that are given very minimal attention are more likely to leave a brand. Many people are looking for a connection, and they want to find it in any way they can.

Meet Kim Dao

Kim Dao is a YouTube lifestyle and beauty vlogger. 330,682 subscribers, tune into her channel on a regular basis. Her videos follow her on her daily journeys, sometimes in Korea but most times in Japan. Have you ever wanted to experience a day in Japan? Just to see what it’s like? Check out a day in the life with Kim Dao…


Not only are her videos beautiful, they are also very informative and entertaining. There’s lots of variety on Kim Dao’s channel. Everything from beauty tips and hacks,to travel vlogs,to how-to videos, you name it, she has it available. visiting her channel is an experience all on its own. She’s very in tuned with her viewers. So watching videos such as this one, you feel like you’re there with her. Seeing the sights and experiencing the culture in real time. In this video, Kim Dao is in Higashi Chaya,and Kenroku-En. Dressed in a traditional Kimono, which was very beautiful by the way, you see Kim Dao walking along the Sakura cherry blossom trees, and having fun with friends at a karaoke bar.Learn more : http://www.kimdaoblog.com/


We get to see Kim try out traditional Japanese foods and treats. Like Sakura ice cream with gold flakes. Looked amazing by the way. All of the foods she tried looked great. If you are looking to travel to japan and experience the sights, these are two great locations that you may want to consider. Maybe even do the kimono rental and get the full experience. Subscribe to her channel for more videos like this one and many more.Learn more : https://www.facebook.com/KimDaoOfficial/


Kate Hudson’s Fabletics Accomplishing Great Things Even with Amazon around

Fabletics keeps proving that Amazon conspicuous advantage in modern fashion e-consumers market is no excuse for not excelling in business. Amazon currently controls 20% of the market, a formidable advantage by all standards. However, Fabletics has been able to grow a $250 million business in the space of three years. The secret of Kate Hudson’s Fabletics is not far-fetched.

Putting in place the right business strategies remains the edge Fabletics
has over many of its competitors in the industry. Strategies like Reverse
Show-rooming have done much good than earlier expected. It is simply the opposite of Show-rooming, which describes situations where people go to bricks and mortar stores to see what are on display only to go online to make purchases. Reverse Show-rooming is simply the opposite i.e. going online to search for items, the purchase of which will be made in the physical stores or offline.

Show-rooming has done more harm to companies than good. People walk into these physical stores, closely observe the items on display and enjoy some expertise services from employees. Instead of doing their buying with these stores, consumers go online and most likely buy from other competitors offering the items at reduced prices. Reverse Show-rooming remains one viable way of curbing such ugly trend, and companies such as Fabletics have been able to achieve this through its membership model approach employing personalized and on-trend service that offers items at half the market price.

This strategy is yielding great results just as it did for Apple and Warby
Parker. Any time from now, Fabletics will be opening several additional
physical stores even though they already have no fewer than sixteen spread across most cities in the United States including Illinois, Hawaii,
California and Florida.

Doing well even with the presence of a bigger competitor like Amazon is no small feat for Fabletics. Only Warby Parker, Bonobos and few others have scale such heights.


Fabletics is a fashion firm that produces fitness apparels. It is owned by
Kate Hudson. It has been able to establish a strong relationship with its
customers through a monthly membership structure. The wisest thing a
customer can do while joining is to opt for the VIP status as it affords
the privilege of only paying $25 for the first outfit you order. In the
event you could not make purchases in a month, you lost nothing, not even a penny. The interesting thing about this membership stuff is that you get a curate of outfits per month with prices of at least 2-3 outfits in the region of $49 and $59.

Fabletics always want to know one or two things about the sorts of workouts you engage in and your thrilling styles of outfits. You will have to provide these pieces of information via a survey. The company can then be good position to rightly pick outfits for your consideration.

Finally, here is my opinion of Fabletics services in a nut shell:

Quality: Fantastic! Outfits hardly fade.

Style: To taste! They seem to have all known styles.

Value: Good value for money! Paying just $50 for such great deals is rare
to find.

Ease of Use: Impressive! Their website is not only beautiful but also

Customer Service: Loving! They are never tired of meeting customers’ needs and requests.